Five short Webanalytics Hints

Webanalytics is one of the most important parts of the online marketing business. Measure your success - but do you know hat your success is? Five short things to think about, when it comes to metrics

1. Define the goals of your website
   Think about the goals of your website. If you don´t have a goal you don´t need to improve. There are many different goals: shop want to to sell, or you can have branding goals for your products. Webanalytics doesn´t make sense without being absolutly clear about the goals you´re reaching for.
2. Decide by the numbers
   When you have defined your goals and you collect the data, look at the numbers and act. The easiest way is the set a basic rue set with the goals. For example: Goal is to improve your search engine rankings for specified keywords and your search engine traffic is lower as it was last month? Have a look which keywords are struggling exactly and try to optimize the specific page against the competitors.
3. Define Key Indicators
   Define your Key Performance Indicators (KPI) - and have a look at them regulary. Compare it in different timelines and have a look at the trends. Those few numbers will give you a quick inside of the health of your website. If a KPi does change rapidly - that´s normaly not a good sign.
4. Run tests
   As web analytics are an ongoing job, there will always be tests and measurements of the outcomings. Only if you try something new and look at the numbers afterwarts you can improve the quality of your website.
5. Look at the segments
   Have a look into your segmented data - which region does enter your website with which keywords? Are there any regional hotspots? Do women look at different things on your site as men do? These specified segment insights will help to improve the website experience for your customers.