Global Thoughtz Germany

Archive for January, 2008

Top 10 Parent Companies - December 2007

Thursday, January 17th, 2008
Germany: Top 10 Parent Companies 
Month of December 2007
Property   Name
  Unique Audience
  (000)		 Reach  % Time Per
  Person
Google 26,764 77.80 00:44:17
Microsoft 20,975 60.98 01:05:40
eBay 18,592 54.05 02:29:33
Deutsche Telekom 16,582 48.20 01:32:57
United Internet 15,488 45.03 01:11:09
Time Warner 13,235 38.47 03:18:21
Amazon 12,157 35.34 00:25:20
Wikimedia Foundation 11,441 33.26 00:14:49
Bertelsmann 10,462 30.41 00:17:50
ProSiebenSat.1 10,437 30.34 00:11:00

Source: http://www.nielsen-netratings.com/press.jsp?section=pr_netv&nav=3

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German Online Retail Traffic Leaders

Wednesday, January 16th, 2008

Throughout the Christmas shopping season, visits to online retail sites in Germany were led by multi-channel catalogue specialist, Otto Gruppe, with a 13-percent share of the online retail visits for the period. Amazon Sites – also a popular choice in the U.K. and France – ranked second with a 9-percent share. Arcandor AG, owner of multi-channel catalogue specialist Karstadt.de, had a 5-percent share, followed by Apple, Inc with 4 percent, and 02online.de with 3 percent.  

Top Retail Sites by Average Share of Visits from German Users during the Christmas Shopping Period* Total Germany, Age 15+ - Home & Work Locations** Source: comScore World Metrix, 2007 
Property German Average Share of Visits to Online Retail Sites
Otto Gruppe 13%
Amazon Sites 9%
Arcandor AG 5%
Apple Inc. 4%
02online.de 3%

*Average share of total visits to online retail sites by German visitors for the period Oct 29 – Dec 23, excluding auction sites ** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

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