German Online Retail Traffic Leaders
Throughout the Christmas shopping season, visits to online retail sites in Germany were led by multi-channel catalogue specialist, Otto Gruppe, with a 13-percent share of the online retail visits for the period. Amazon Sites – also a popular choice in the U.K. and France – ranked second with a 9-percent share. Arcandor AG, owner of multi-channel catalogue specialist Karstadt.de, had a 5-percent share, followed by Apple, Inc with 4 percent, and 02online.de with 3 percent.
| Top Retail Sites by Average Share of Visits from German Users during the Christmas Shopping Period* Total Germany, Age 15+ - Home & Work Locations** Source: comScore World Metrix, 2007 | |
| Property | German Average Share of Visits to Online Retail Sites |
| Otto Gruppe | 13% |
| Amazon Sites | 9% |
| Arcandor AG | 5% |
| Apple Inc. | 4% |
| 02online.de | 3% |
*Average share of total visits to online retail sites by German visitors for the period Oct 29 – Dec 23, excluding auction sites ** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
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