comScore: Action experience retailer Jochen-Schweizer.de gained 63 percent to 1.6 million visitors, making it the top-gaining property for the month in Germany. Several other online retail sites saw significant gains, including Sony Online (up 32 percent to 2.7 million visitors), Weltbild Publishing Group (up 28 percent to 2.9 million visitors), idealo Internet (up 21 percent to nearly 3 million visitors), and Guenstiger.de (up 17 percent to 1.5 million visitors).
Online directory specialist Allesklar.com AG Sites increased 42 percent to 4.4 million visitors, while women’s community site, auFeminin.com Network jumped 18 percent to 2.3 million visitors.
| Top 10 Gaining Properties by German Unique Visitors Age 15+* December 2007 vs. November 2007 Total Germany, Home and Work Locations** Source: comScore World Metrix |
|||
|
Property |
Total Unique Visitors (000) |
||
|
Nov-2007 |
Dec-2007 |
% Change |
|
| Total German Internet Audience |
33,539 |
33,721 |
1% |
| Jochen-Schweizer.de |
978 |
1,590 |
63% |
| Allesklar.com AG Sites |
3,091 |
4,396 |
42% |
| Sony Online |
2,041 |
2,701 |
32% |
| Weltbild Publishing Group |
2,258 |
2,881 |
28% |
| idealo Internet |
2,469 |
2,989 |
21% |
| auFeminin.com Network |
1,970 |
2,320 |
18% |
| Guenstiger.de |
1,274 |
1,489 |
17% |
| Deutsche Post AG Sites |
3,073 |
3,537 |
15% |
| TUI Group |
3,329 |
3,803 |
14% |
| Expedia Inc |
2,744 |
3,129 |
14% |
*Ranking based on the top 100 German properties in December 2007.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.